Remington Designs – iCoffee SpinBrew Challenge

Taking inspiration from an iconic experiential advertising campaign, we shot, edited and aired the 1st phase of this campaign in record time. What we learned will hopefully help us make this an iconic campaign for iCoffee and their “game changing” SpinBrew technology. We saw first hand that the “real consumers” that participated and selected iCoffee over Keurig did so because of the “Impossibly Smooth” coffee taste and flavor